Twitter Assignment

The twitter assignment for class was very similar to a project I had to do in a previous class. I think it is beneficial to have a twitter account devoted to the Public Relations profession because I strictly follow accounts that are media outlets and media personnel so that all my information is filtered to be on the topic of strategic communications. On my resume I now include my twitter handle, @annamariealexis, so potential employers can see the professional tweets I post or retweet.

When I comes to a PR crisis, I am now more likely to consult PR Week or PRSA first instead of mainstream media. I find those stories to be the most concise and free of polarization in media outlets. For example, I have been consulting PR Week for the United Airlines passenger conflict and how the PR will be handling the issue. The full story is available at http://www.prweek.com/article/1430176/united-airlines-faces-social-media-backlash-forcibly-removing-passenger .

I also follow companies and media stations that I will hopefully do work with in the future. In doing so, it keeps me updated on their work and how they address communication strategies as well as force me to self-reflect if I want to actually work there at some point.

The #purelypr was helpful at grouping all of the class tweets and reading my classmates posts. Occassionally, a classmate would retweet or post a compelling article that was an interesting read. I liked reading what they posted because most of the times it was on topics that I was unfamiliar with and I was able to do further research from it. To access the class hashtag, click here.

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Social Media at Work

As a PR practitioner, it is inevitable that you will be using social media as a source of strategic communication to relay information to the public on behalf of the client. Thanks to evaluative resources such as Facebook and twitter analytics, media personnel can determine effective outreach strategies and target audiences to expand the clients campaign.

However, it is acceptable to be on your personal social media account in the workplace?

According to some companies, it is okay- but with moderation.

Since the rise of social media, many companies have adopted ethical codes regarding social media in order to maintain a level of integrity.  Companies such as Adidas have guidelines that convey that employees have the freedom to express themselves, but must not share company information or dishonorable content.

Checking Facebook or other personal accounts as short breaks should be perfectly acceptable. The problem is when the social media is paid more attention to than the actual work. Click here to see how using social media can get you fired.

In the case of Communications Departments, it is hard to differentiate when practitioners are on social media for their benefit or for the clients. Employers need to provide media personnel with a code of ethics laying out what is considered excessive in their company.

 

Victoria’s Secret Misstep

In 2014, Victoria’s Secret launched a campaign that proved what a difference re-wording makes. The campaign, Body by Victoria, featured a slogan on the website called “The Perfect Body.” The controversial advertisement had the slogan centered in front of 10 thin models in lingerie, assuming that Victoria’s Secret believed that the only way to have a perfect body was to have visible ribs showing in one’s midsection.

Social media reacted quickly and enraged. Public opinion was that the advertisement pawned off women’s insecurities to have the ideal body rather than love the skin they are in. In retaliation, social media users began to make #iamperfect posts across different outlets.

Victoria’s Secret kept the models in the advertisement but altered the slogan to say “A Body for Every Body.”

 

The company was smart to change their campaign slogan to emphasize that their Body line was actually suitable for women of all shapes and sizes. I think that too many times, women do not see themselves in the image of women with model-esque physique and ride themselves as inadequate. Therefore, they feel uncomfortable shopping at stores such as Victoria’s Secret that highlight feminine curves and sex appeal.

However, Victoria’s Secret missed a crucial step in revitalizing their campaign by not changing the models in the photo. The slogan appeals to women, but the photo still does not representation of different body types.

It is especially important for women’s clothing stores, particularly stores that play upon sex appeal, to show that women of all shapes can be perceived attractive. The apparel in the store is meant for you to feel sexy- because you are sexy. (Maybe they should have went with that slogan?) You are worthy of someone finding you sexually attractive but more importantly you are worthy of finding yourself sexually attractive.

For further sources go to:

http://abcnews.go.com/Lifestyle/victorias-secret-controversial-perfect-body-slogan/story?id=26735138 

https://www.buzzfeed.com/rossalynwarren/victorias-secret-appears-to-have-changed-its-controversial-p?utm_term=.as4X2GDeX#.mtvxapBex 

 

 

 

 

 

The Trend to Avoid

The 2016 Presidential Election shed light on a concept that has been around for hundreds of years: fake news.

Due to the excessive campaign rumors about the candidates, public opinion became quick to accuse news sources with opposing ideologies of their own of fake journalism. Anything that remotely challenged someone’s political preference was dubbed incorrect and untrustworthy.

For the purpose of this article, I define fake news as the deliberate intent of false journalism. It is important to keep the intent of the article as a central aspect for why it is written. By doing so, it separates scandal circulation from misinformed journalism. It is entirely possible for a journalist to write an article and think they are giving transparent information but come to find out their source was unreliable.

Personally, I find it amusing that people have suddenly taken an interest in calling out media sources for producing fake news because those same people have been purposely buying fake news for years. The tabloids that decorate the shelves of grocery store check out lines are notorious for large and dramatic headlines that draw people in and ultimately end up buying- knowing very well that it is all celebrity gossip.

While journalism is battling the onset accusations and re-evaluating their ethical strategies of content information, it is important for PR practitioners to maintain their level of integrity and remain transparent in their profession. At a significant time of distrust towards the media, PR professionals must remain exemplary figures within the realm of communication distribution.

Do not let the recent accusations of communication specialists stop you from being ethical and transparent.

Why I Went to School for Public Relations

As a Junior in college, I still find myself having to explain and define my major to my friends. The title of a “public relations practitioner” is almost unheard of in STEM courses and nowadays any reference to media-related jobs are deemed biased and untrustworthy.

I study Public Relations because I  want to change that mindset. PR practitioners are responsible for the mutually beneficial relationship that strategically links their professionally managed client to the public. When companies undergo a crisis situation, they typically rely on their Communications department or hire a PR firm to formerly address the problem and save the company from scrutiny.

My dream job within PR is to be the Director of Communications for a PR firm specializing in crisis communication and reputation management consulting, Edelman or Sitrick And Company for example. I think that a background in PR will prove to be most effective when designing campaign plans for future clients as well as drafting written media releases to members of the press. Advanced writing and speaking skills will hopefully make me a strong contender compared to other colleagues seeking my career path.